The Importance of Anchor Text in Back-links

25Комментарии

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Поля помеченные * являются обязательными.

More from our blog

See all posts
25Комментарии
  1. barzelletta sul viagra pastillas alternativas del viagra best ways to take viagra

  2. viagra online 150mg cheap viagra usa buy viagra online south africa

  3. viagra covered by ohip pemesanan viagra pourquoi le viagra est il si cher

  4. order viagra paypal can you buy viagra over the counter usa cheapest generic viagra prices online

  5. best female viagra pills how much is viagra cost viagra for sale online uk

  6. cheap generic india viagra sildenafil over the counter canada canadian prices for sildenafil

  7. best price for generic viagra http://droga5.net/

  8. cialis is used for http://www.lm360.us/

  9. viagra online canada where to buy viagra in australia viagra fedex overnight

  10. viagra kern pharma viagra generico 24 horas wiki generic viagra

  11. generic clomid vs real clomid https://salemeds24.wixsite.com/clomid

  12. siege social compagnie viagra baru viagra do cerrado where 2 buy viagra

  13. vidalista manufacturer coupon card https://vidalista.mlsmalta.com/

  14. does viagra cause birth defects https://buybuyviamen.com el viagra es malo para el higado

  15. viagra pessaries purevigra.com achat viagra cialis

  16. viagra professional canada top online generic viagra viagra on line

  17. viagra online to australia paradiseviagira.com next day generic viagra

  18. ivermectin for humans ebay https://ivermectin.webbfenix.com/

  19. buy hydroxychloroquine sulfate online https://hydroxychloroquine.webbfenix.com/

  20. viagra pris par femme can you take viagra for years viagra long term problems

  21. price of lumigan at walmart https://carepro1st.com/

 

Leave a Comment